Launch Like a Market Leader

Host a Car Launch That Keeps Selling for Months!

Most car launches generate buzz for a weekend—ours generate buyers for months. Through live event engagement, exclusive experiential activations, and digital lead capture, we identify and re-engage potential buyers long after they’ve left the showroom. Our custom events and proprietary marketing technology ensure that your dealership stays in front of the right buyers well beyond launch day.

Launch Like a Market Leader

Host a Car Launch That Keeps Selling for Months!

Most car launches generate buzz for a weekend—ours generate buyers for months. Through live event engagement, exclusive experiential activations, and digital lead capture, we identify and re-engage potential buyers long after they’ve left the showroom. Our custom events and proprietary marketing technology ensure that your dealership stays in front of the right buyers well beyond launch day.

King Sixteen’s launch events don’t just create moments—they create measurable sales growth.

Our event marketing strategy seamlessly integrates in-person engagement with

long-term digital follow-up, ensuring

that no lead is wasted.

Our event marketing strategy seamlessly integrates in-person engagement with

long-term digital follow-up, ensuring that no lead is wasted.

Retarget attendees

Weeks after the event with digital ads.

Capture valuable leads

Through racing simulators &

interactive activations.

Equip your sales team

With high-intent leads ready

for follow-up.

Retarget attendees

Weeks after the event

with digital ads.

Capture valuable leads

Through racing simulators & interactive activations.

Equip your sales team

With high-intent leads ready

for follow-up.

"The difference with King Sixteen is their strategy doesn’t stop at the event. Our team had high-quality leads to work with for months, and we saw clear ROI."

"The difference with King Sixteen is their strategy doesn’t stop at the event. Our team had high-quality leads to work with for

months, and we saw clear ROI."

Todd Rathskin, Audi Louisville

Proven by Porsche. Trusted by Audi. Designed for Your Dealership.

We’ve launched high-performance automotive events for some of the world’s most prestigious

brands. Whether you’re unveiling a luxury model, an EV, or a best-selling flagship model,

our event strategy is built to scale for your dealership’s goals and audience.

We’ve launched high-performance automotive

events for some of the world’s most prestigious

brands. Whether you’re unveiling a luxury model,

an EV, or a best-selling flagship model, our event

strategy is built to scale for your dealership’s

goals and audience.

We Don’t Just Reveal Cars—We Create Demand

King Sixteen’s approach fuses high-impact live events with cutting-edge

marketing strategies to ensure ongoing dealership success.

King Sixteen’s approach fuses high-

impact live events with cutting-edge

marketing strategies to ensure ongoing

dealership success.

Lauch Events that fail

Slow inventory turnover—New models sitting unsold, taking up valuable floor space.

Low ad engagement—Generic advertising that fails to generate buyer excitement.

Lost post-event leads—Buyers visit the dealership floor but never return, with no follow-up strategy in place.

King Sixteen's Launch Events

Experiential activations generate buyer data.

Geo-framing lets you re-engage buyers with targeted ads.

Your sales team gets real-time leads for immediate follow-up.

How Porsche Louisville Sold 14 Cars in One Night

The Challenge:

Struggled to convert on test drives to lease deals and pre-orders. Follow up was complex due to lack of phone or email capture.

Struggled with test drive conversions.

The Solution:

Launch event with interactive photo experience that sent animated content to user cell phone, captured email and phone for custom follow ups including pictures of customer with friends at the launch. Ice breaking follow up with "value add" brought them back to talk pre-orders and lease options.

Results

45%

More test drives

22%

Higher conversion rate

45%

More test drives

22%

Higher conversion rate

Turn-Key Sales Solutions, Beyond the Event

We Move Metal—Fast

King Sixteen’s approach fuses high-impact live events with cutting-edge marketing strategies

to ensure ongoing dealership success.

King Sixteen’s approach fuses high-impact live events

with cutting-edge marketing strategies to ensure ongoing dealership success.

Proven event marketing strategies for high-performance sales.
Integrated data capture & retargeting technology.
Events that create urgency and drive action.
Luxury experience, scaled for every dealership.
Geo-framing & CRM integration for post-event marketing.
Test drive experiences & high-impact activations.

3 Simple Steps to a High-Impact Launch:

King Sixteen simplifies the entire trade show experience, allowing your team to focus on results, not logistics.

Audit:

Assess sales opportunities

& buyer demand.

Design:

Tailor your dealership’s event

strategy—without surprises.

Execute & Track:

Deliver a launch that fuels orders

immediately and retargets leads

for future sales.